Make your home stand out with The Parrett Group
Today's technology makes it easier than ever for consumers to view any listing on the market. As agents, we can enter a home into the MLS, click a button, and watch it automatically appear on Zillow, Trulia, etc.
Unfortunately, that can also make it harder for Buyers to distinguish one listing from another. After a certain point, they all tend to look the same.
We wanted Parrett Group listings to stand out from the crowd, so we decided to keep pushing.
In fact, our unique way of marketing stood out so much that we were asked to present on the topic at a national convention and on a recent webinar hosted by Realtor.com and Top Producer, our marketing was discussed before a national audience.
The speaker, Chris Smith, is a Best Selling Author on the subject and has appeared on numerous lists as one of the Most Influential People in the Real Estate Industry. A few of his comments were:
- "Awesome brand."
- "They actually do some really cool stuff where every single listing they take, they turn into a custom article where they really go deep. Beautiful pictures, awesome information... what they're doing is they're making their listings the star of their website."
The following is a very basic run-down of how we do it.
If there is one thing we know for sure, it's that Buyers want to see lots of pictures.
Every listing we take receives professional photography; that's been a standard of ours for years. We will also provide an amazing 3D Tour and when the listing needs some additional story telling, we'll shoot video for it as well.
We've partnered with the right professionals to make sure our listings have every advantage we can provide over the competition.
Coming Soon Campaigns
We have found that the campaigns we run before the listing is actually ready for market have become as important (or maybe even more important) as the day the home hits the MLS.
In a competitive market, Buyers have come to appreciate the early notice of what's coming up so they can be ready.
We've even had other agents tell us that their clients passed on other homes that were actively on the market because they loved what they saw in the coming soon campaign of one of our listings. The day that home came onto the market, they were ready and won a competitive bid situation.
Potential Buyers and agents can register with our site site to see these Coming Soon listings and receive an email notification when the home is ready for showings.
Tell Your Story
Your home is special, so the way it's presented should reflect that.
It shouldn't be described as a "3BD 2.5BA w/fnshd bsmnt".
Your porch is where you "sit and watch the rain on a warm summer night".
Your kitchen has "Frank Lloyd Wright inspired, Kitchen Craft cabinetry".
When guests step into your home, they "enter a room with vaulted ceilings, wrought iron balusters, an open loft, and that beautiful barn door".
If Buyers hear your home's story, they can fall in love with it too.
We'll tell them that story right here: Our Listings
I know it sounds insignificant and a little strange... but we've found that it helps to give a home a name. It becomes more memorable and can remind them of a particular feature.
Plus, who wants to tell their friends that they're buying 223 Main Street when they tell them all about "The Unicorn Ranch", "The Wow Factory", "Olde Town Pinnacle", or "The Pinterest House".
The house they're buying is special and the title should reflect that feeling.
The biggest reason we're able to tell your Property Story is because we can control the presentation of it on our website.
The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. We're not given the freedom to change too much on sites we don't control.
On ParrettGroup.com, the shackles have been released and we're free to show your home the way we envision it.
And with more than 200,000 views in the past year, a lot of people are seeing it.
Now that we've created your amazing Property Story, how do we get Buyers to our website to see it? We employ a few different strategies, but chief among them is Facebook Marketing.
Over a period of just one year, our Facebook ads were seen over 3,000,000 times. Yes, we said Three Million.
We understand people don't go to Facebook to buy a home. But we know the people who are buying homes are on Facebook.
More than once, we've heard stories like: "We weren't looking to buy a home, but we saw your listing on Facebook and realized we had to have it".
Come join the fun and give us a Like.
But what you really want to know is: Does it make a difference?
We know that the best way to make sure your home sells for its full value is to make it look great and show it to a lot of people.
That's why so many of these homes sold at or above list price within the first week of listing.
Not to mention that we've set a few neighborhood sales records along the way.
Of course there is more that goes into than this... but that stuff isn't nearly as much fun to read about.
Plus, we can't give away the entire recipe ;-)
All the marketing in the world won't matter if you don't have the right agent representing you. We have an entire team of full time Realtors who take their jobs very seriously. When you hire one of us, you get the collective effort of the entire team.
Sell Your Home
If you are considering selling within the next year, let's discuss what you should do to prepare.
Call/Text: (614) 361-4018
Email: [email protected]
Chat: That little circle right down there in the corner :-)