The Parrett Group Culture Code


"People like us do things like this." - Seth Godin


Culture Code

Our group's culture is built on a collection of values that we expect to be present in each and every action made by the members of our team.

The 7 guiding principles we expect of all Parrett Group members are:

  1. The client is the North Star.
  2. Be an expert. Be a professional. Be a team.
  3. Communicate everything.
  4. Lead the way.
  5. Solving is better than selling.
  6. Be creative.
  7. Have fun.

1. The client is the North Star.

  • Listen to the client's needs. Fight for the client. Deliver positive results to the client.
  • Working for the client means telling them the truth; not just what they want to hear.
  • The title of client doesn't end at the closing table. They are clients for life; treat them accordingly.

2. Be an expert. Be a professional. Be a team.

  • The market, industry, and technologies change daily; make time to learn.
  • Treat agents and affiliates with respect.
  • When our team functions properly, the agents can focus more on the clients. Help the team function properly.
  • We and us > I and me.
  • Help your teammates when they need it, and accept their offer of help when you need it.
  • Help each other succeed. A rising tide lifts all boats.

3. Communicate everything.

  • Calling someone with the good news is easy... but what's important is being able to call them with bad news in a timely manner.
  • Giving the "no-update" update will mean more to the recipient than you think.
  • Small problems become big problems when there is a lack of communication.
  • Stay in constant communication with clients, affiliates, and the agent on the other side of the table. It's a great way to identify and solve potential issues before they become a problem.

4. Lead the way.

  • Don't be the one assigning blame when a problem arises, be the one finding a solution.
  • Just because something hasn't been done before, doesn't mean we won't do it.
  • Don't focus on the competition, focus on the goal.
  • Be great today and better tomorrow.
  • Choose a minimum of 3 local organizations to contribute to (time/money/time+money).

5. Solving is better than selling.

  • Nobody wants to be sold to; don't be a salesperson.
  • People want to be helped; discover their pain points and help them solve problems.
  • Provide honest insight and answer questions before the client even has to ask.
  • Modern consumers spend hours researching online before making a decision... so always deliver a GREAT digital experience for your seller clients.

6. Be creative.

  • Your job is not to sell homes; your job is to inspire the people who might want to live in them. There is a difference.
  • Look outside of the real estate box for inspiration and new ideas.
  • Creative thinking applies to contracts, negotiations, and problem-solving; as well as marketing.
  • Embrace new technologies.
  • Create marketing that others will copy.

7. Have fun.

  • Make time for your family, especially when you're having one of those crazy-hour work weeks.
  • Boring marketing is ineffective marketing. Make it fun.
  • This is an emotional transaction for most clients; remember to provide positivity when they most need it.
  • Celebrate wins.

Meet the Team

The people who have embraced this culture.

Client Reviews

What our customers have to say.

We use cookies to enhance your browsing experience and deliver our services. By continuing to visit this site, you agree to our use of cookies. More info