The Parrett Group Culture Code


"People like us do things like this." - Seth Godin


Culture Code

What is a culture code and why would you care about it?

The culture of a company is like DNA. It's a collection of values that are encoded into each and every action made by the members of that team.

When a company is true to its culture, they will attract the right employees (or team members in our case) to carry out the culture they believe in.

When a company is true to its culture, they will also attract like-minded customers who want to be a part of that culture.

Because as author/entrepreneur/thought-leader Seth Godin so succinctly stated: People like us do things like this.

We decided it was time for us to openly define who we are as a company by sharing with you our core values... our culture.

The 7 guiding principles we find essential to our team are:

1. Our North Star is the client.

Listen to the client's needs. Fight for the client. Deliver positive results to the client.

Working for the client means telling them the truth, even if it's not the answer they want to hear.

The title of "client" doesn't end at the closing table. They are clients for life. Treat them accordingly.

2. Be an expert. Be a professional. Be a team.

The market, industry, and technologies change daily. Always make time to learn something new.

Treat agents and affiliates with respect. It creates a smoother transaction for the client.

Everyone wins when our team is functioning properly. The customer service team can focus on helping customers, so the marketing team can focus on marketing, so the administrative team can focus on dotting i's and crossing t's, so the agents can focus on clients.

Help your teammates when they need it, and accept their offer of help when you need it.

Help each other succeed. A rising tide lifts all boats.

3. Communicate everything.

Calling someone with good news is easy...

   ...but remember that bad news is better than no news...

   ...and giving the "no update" update can mean more to the recipient than you think.

Stay in constant communication with clients, affiliates, and the agent on the other side of the table. It's a great way to identify and solve potential issues before they become a problem.

4. Lead the way.

Don't be the one assigning blame when a problem arises, be the one finding a solution.

Just because something hasn't been done before, doesn't mean we won't do it.

Don't focus on the competition, focus on the goal.

Be great today and better tomorrow.

5. Helping is the new selling.

Nobody wants to be sold to; don't be a salesperson.

People want to be helped; be their guide.

Provide thoughtful insight and answer the questions they didn't think to ask.

Modern consumers spend hours researching online before making a decision... so always deliver a GREAT digital experience.

6. Be creative.

Look outside the real estate box for inspiration and new ideas.

Creative thinking applies to contracts, negotiations, and problem-solving, as well as marketing.

Embrace new technologies that improve the process.

Create the kind of marketing that others will try to copy.

7. Have fun.

Make time for your family, even especially when you're having one of those 80-hour work weeks.

Boring marketing is ineffective marketing. Make it fun.

This is an emotional transaction for many clients, be there with some positivity when they need it.

Celebrate wins.

Meet the Team

The people who have embraced this culture.

Client Reviews

What our customers have to say.

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