The Parrett Group Culture Code

"People like us do things like this." - Seth Godin

Culture Code

Our group's culture is built on a collection of values that we expect to be present in each and every action made by the members of our team.

The 7 guiding principles we expect of all Parrett Group members are:

  1. The client is the North Star.
  2. Be an expert. Be a professional. Be a team.
  3. Communicate everything.
  4. Lead the way.
  5. Solving is better than selling.
  6. Be creative.
  7. Have fun.

1. The client is the North Star.

  • Listen to the client's needs. Fight for the client. Deliver positive results to the client.
  • Working for the client means telling them the truth; not just what they want to hear.
  • The title of client doesn't end at the closing table. They are clients for life; treat them accordingly.

2. Be an expert. Be a professional. Be a team.

  • The market, industry, and technologies change daily; make time to learn.
  • Treat agents and affiliates with respect.
  • When our team functions properly, the agents can focus more on the clients. Help the team function properly.
  • We and us > I and me.
  • Help your teammates when they need it, and accept their offer of help when you need it.
  • Help each other succeed. A rising tide lifts all boats.

3. Communicate everything.

  • Calling someone with the good news is easy... but what's important is being able to call them with bad news in a timely manner.
  • Giving the "no-update" update will mean more to the recipient than you think.
  • Small problems become big problems when there is a lack of communication.
  • Stay in constant communication with clients, affiliates, and the agent on the other side of the table. It's a great way to identify and solve potential issues before they become a problem.

4. Lead the way.

  • Don't be the one assigning blame when a problem arises, be the one finding a solution.
  • Just because something hasn't been done before, doesn't mean we won't do it.
  • Don't focus on the competition, focus on the goal.
  • Be great today and better tomorrow.
  • Choose a minimum of 3 local organizations to contribute to (time/money/time+money).

5. Solving is better than selling.

  • Nobody wants to be sold to; don't be a salesperson.
  • People want to be helped; discover their pain points and help them solve problems.
  • Provide honest insight and answer questions before the client even has to ask.
  • Modern consumers spend hours researching online before making a decision... so always deliver a GREAT digital experience for your seller clients.

6. Be creative.

  • Your job is not to sell homes; your job is to inspire the people who might want to live in them. There is a difference.
  • Look outside of the real estate box for inspiration and new ideas.
  • Creative thinking applies to contracts, negotiations, and problem-solving; as well as marketing.
  • Embrace new technologies.
  • Create marketing that others will copy.

7. Have fun.

  • Make time for your family, especially when you're having one of those crazy-hour work weeks.
  • Boring marketing is ineffective marketing. Make it fun.
  • This is an emotional transaction for most clients; remember to provide positivity when they most need it.
  • Celebrate wins.

Meet the Team

The people who have embraced this culture.

Client Reviews

What our customers have to say.

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