Digital Marketing
We employ a few different digital marketing strategies, but chief among them is Facebook Marketing.
We employ a few different digital marketing strategies, but chief among them is Facebook Marketing.
We've been marketing and selling homes since 1978 and we can tell you with absolute certainty that digital marketing is the undisputed champion when it comes to selling your home.
While traditional methods like print or radio advertising are still great ways for agents to attract new clients, they don't offer your home any of the advantages of a properly run digital campaign.
Lucky for you, we are experts in this field. We have been on the bleeding edge of these technologies for many years and we have even presented on the topic at a national conference.
So while it might sound enticing to save money upfront and not worry about a proper digital campaign, the reality is that selling without a digital marketing strategy will likely cost you thousands of dollars in your final sales price.
Now that we've created a custom webpage for you, how do we get buyers to our website to see it? We employ a few different strategies, but chief among them is paid Facebook Marketing.
This is quite different than just sharing a free post. With the right targeting and budget, a free post that is normally seen by a couple hundred friends and family can be marketed to tens of thousands of actual consumers.
Over a period of just one year, our Facebook ads were seen over 3,000,000 times. Yes, we said Three Million.
Now, I know what you're thinking... "Nobody goes to Facebook to buy a home." ... and you're right.
But since the people who are buying homes are already on Facebook, it's the perfect place to introduce them to yours!
This is precisely why our clients have been able to sell their homes to people who weren't even in the market for them.
More than once, we've heard people say they weren't considering moving (or not looking for homes in a particular area) until they saw our Facebook ad and fell in love with a home.
And that's how we'll help you find your perfect buyer.
We maintain a cutting-edge, custom website so we can control all the details of how your home is presented.
With more than 1,000,000 pageviews over the past few years, we know buyers love seeing the way we present our listings here.
The MLS, Zillow, CorcoranGL.com, Realtor.com, Trulia, Homes.com, etc... you'll be there too.
Our brokerage is a participant in the Internet Data Exchange (IDX) so your home will appear on hundreds of other websites across the industry... at the click of a button.
Staying ahead of the curve means we need to partner with the smartest digital technology companies.
Some of the companies we consider to be crucial to your success include a cutting-edge brokerage, top-of-class photographers, graphic designers, and a variety of communication tools.
Our marketing partner - Curaytor - was named to Inc. Magazine's list of the fastest-growing companies in the nation.
Not only do we get our website and coaching from Curaytor, but being a client also gives us direct access to a Mastermind Group of some of the best agents across the country.
Cutting-edge technology allows us to have an Open House 24/7.
We have a team of professionals eager to work with you!